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Category :
CONCEPT CREATION
Client :
UNILEVER - ALGIDA (WALL’S)
ALGIDA MAX
Concept Creation
We created the character concept around Unilever Algida's (Wall’s) main Max lion character, including his friends, habitat and backstory. We went on to create a series of 8 magazines for Algida, and we also designed and illustrated many Max posters for their promotions and ice-cream price charts, as well as creating an online style guide for Max.
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