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Category :
STYLE GUIDES
Client :
MATTEL
MYSCENE
Style Guide
Following the success of the earlier My Scene Style Guide we created for Mattel, they commissioned us to create another one, this time with 2 themes, Fashion Cuties (which they wanted to have a Tokyo Pop feeling to it) and Disco Girls (slightly retro, 80’s style, mostly using silhouettes instead of full character art). Character art supplied by Mattel, all other art and design created by Ulkutay.
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