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Category :
CONCEPT CREATION
Client :
ROYAL BALLET
ROYAL BALLET
Concept Creation
The Royal Ballet, UK, asked us to create a character concept for them - one for their younger followers and one for their adult followers, so we created 2 different character concepts- the younger one with dancing bear characters and the older concept with dancers and ballerinas- we created the brand ID and packaging for both directions as well- they were distinct and different, yet we made sure they both had common elements which tied them both together under the same Royal Ballet roof. We created product inspirations for both concepts as well.
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